Google is introducing a new AI feature to its Chrome web browser, designed to assist online shoppers in making more informed decisions. With this update, users in the United States can now see quick summaries about online stores, including details on product quality, prices, customer service, and return policies. These AI-generated reviews appear in a small window when users click an icon next to the website address. The summaries are based on trusted reviews from reputable platforms, including Trustpilot, Bizrate, and Reputation.com.
At the moment, this feature is only available in English and on desktop computers. Google has not said when or if it will come to mobile devices. The goal is to make shopping online easier and safer by helping people quickly understand whether a store is reliable. This move also helps Google compete with Amazon, which already uses AI to simplify shopping by summarising product reviews and offering helpful suggestions.
The update comes at a time when Chrome is facing new competition from AI-powered browsers like Perplexity’s Comet, Opera Neon, and possibly a new product from OpenAI. These newcomers are pushing Google to find new ways to keep Chrome fresh and useful. Google has also started testing an AI assistant that can take actions inside Chrome, like navigating websites or filling out forms for users.
This improvement to Chrome is part of a wider effort by Google to become a stronger player in online shopping. Over the past year, the company has introduced several AI tools to help customers search for products, get personalised suggestions, and even try on clothes virtually. More recently, Google announced tools for price tracking, agent-led checkouts, and outfit inspiration powered by its Gemini AI system.
Altogether, these changes show how serious Google is about staying ahead in the online shopping world. By adding AI directly into Chrome, the company is not just updating its browser; it is changing the way people interact with the internet and shop online.
