Google has begun rolling out its new AI-powered video generation model, Veo 3, to Gemini Pro subscribers in over 159 countries. This move marks an exciting milestone for the company, as it enables users to generate high-quality, 8-second videos with synchronized audio, including background music and sound effects, simply by using text or image prompts. This feature is available to paying subscribers of the Google AI Pro plan, with a daily limit of three videos. Once this limit is reached, users can switch to the previous model, Veo 2, which offers fewer features.
The new video generation tool is part of Google’s ongoing push to make AI more accessible and integrated into everyday tasks. Veo 3 aims to cater to content creators, marketers, and educators looking to generate quick video content without needing advanced video editing skills. To enhance its offering, Google has also introduced a new AI filmmaking tool called Flow, which allows Pro users to create up to 125 videos per month.
Despite the impressive capabilities of Veo 3, the use of AI in video generation comes with its own set of challenges. AI-generated content, especially videos, can sometimes be misused, with concerns around the creation of misleading or harmful content. To address these issues, Google has implemented visible and invisible SynthID watermarks on all videos generated by Veo 3 to ensure the content is recognised as AI-created.
For those looking to try Veo 3 without committing to a subscription, Google offers a free trial of its cloud services. Users can explore the platform and generate AI-powered videos through Google Cloud’s Vertex AI Media Studio, with a $300 credit valid for 90 days. However, users should be mindful of the ethical implications and potential risks associated with AI-generated content.
The launch of Veo 3 is just one part of Google’s broader strategy to dominate the AI space. With AI becoming an increasingly important tool for content creation, Google is positioning itself as a key player in shaping how we generate and consume media in the future. Whether or not AI-generated videos will reach mainstream adoption remains to be seen, but Veo 3 is a significant step in that direction.
