OpenAI is reportedly preparing to launch its AI-powered web browser, taking direct aim at Google Chrome’s dominance. According to a recent report from Reuters, the release is expected within the next few weeks. This new browser is set to compete with other AI-driven browsers such as Perplexity’s Comet and The Browser Company’s Dia. What sets OpenAI’s version apart is its ability to keep users within the ChatGPT environment, allowing AI to handle certain browsing tasks without sending users out to external websites.
The browser is also expected to feature Operator, OpenAI’s web-browsing agent that can interact with online content, search the web, and summarise information in real time. This move represents a clear effort to bring a more intelligent and conversational interface to the browsing experience, moving away from the traditional model of clicking through multiple pages to find answers.
Reports from The Information had earlier indicated that OpenAI had been exploring the idea of building a browser to rival Chrome since early 2024. Now, that vision seems closer to reality. OpenAI’s potential browser aims to offer a new way to interact with the internet, one that blends search, chat, and real-time assistance, while also giving the company greater control over user experience and data.
The race to redesign how people browse the internet is quickly intensifying. Perplexity’s Comet has already shown that AI-powered interfaces can dramatically reshape user habits. OpenAI’s entry signals that the browser wars are entering a new phase, one where intelligence, not just speed or design, becomes the main battleground.
By creating its browser, OpenAI is not only challenging the likes of Google but also rethinking how people find and consume information online. If successful, it could shift the way we think about web navigation entirely, moving it from link-based exploration to intelligent conversation-led discovery.
