Salesforce is raising prices for its core cloud products by an average of 6% starting from August 2025. The increase will affect Enterprise and Unlimited Editions of services like Sales Cloud and Service Cloud, while basic plans will remain unchanged. The company says the change reflects its significant investment in AI-powered capabilities, including a fresh wave of automation and productivity features across its platforms.
One of the centrepieces of this update is the introduction of Agentforce 1 Editions, starting at $550 per user each month. These plans bundle a group of digital agents that can handle tasks automatically, search knowledge bases, and sync across Salesforce and Slack. Customers will also receive annual Flex Credits and Data Cloud credits, allowing them to exchange unused licences for AI consumption, a move that offers flexibility for scaling digital operations.
Slack, now integrated deeply into Salesforce’s ecosystem, is also getting a pricing refresh. Paid Slack plans are gaining the ability to host multiple in-house AI agents, while a new Enterprise Plus package brings better search, compliance, and security features. Even free Salesforce users will get access to Slack-powered channels that link directly to CRM records, enhancing collaboration and visibility across teams.
The core of this pricing strategy is Salesforce’s Flex Credits system. Instead of paying fixed rates, companies can now adopt a more dynamic approach, using credits to “pay as they go” for AI features. At around 10 cents per AI action, this model supports businesses that are still experimenting with digital agents in roles like customer service and sales, without locking them into expensive commitments.
This latest move fits into Salesforce’s long-term AI roadmap. According to recent earnings results, 60% of its top deals now include AI elements, and Data Cloud revenue has passed the $1 billion mark annually. By adjusting prices and offering new AI packages, Salesforce is not only keeping up with rivals but also helping its customers make a smoother transition to AI-powered workflows.
